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I build things
I build things
I build things
that actuallywork.

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15 years. Helpdesk to global Head of IT. Three startups. Then I co-founded Flex.Insight — an advisory practice for AI and technology transformation. Now I lead the Product, Data & AI unit at SQUER. Zero tolerance for bullshit.
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// stats
15yrs
in the trenches
30+sites
14 countries
ISO27001
from scratch
3xfounder
three ventures
100people
team at peak
// background

Built a company.
Got noticed.
Still building.

15 years at MED-EL — helpdesk to global Head of IT. Three startups after that. Then in January 2025 I co-founded Flex.Insight, a deliberately small advisory practice for AI strategy and technology transformation. No bloated teams. No work theater. The work got traction fast.Today I lead SQUER's Product, Data & AI unit. I like staying close to real problems, not just managing them from a distance.
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// work

The evidence

ALL
AI-Powered Funding Advisory

AI-Powered Funding Advisory

An AI agent that helps consultants find, evaluate, and combine Austrian funding programs — built for Cemit with LangGraph, semantic search, and generative UI.
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Product, Data & AI at SQUER — Commercial & GTM Leadership

Product, Data & AI at SQUER — Commercial & GTM Leadership

Leading SQUER's Product, Data & AI unit: offer design, go-to-market, and commercial strategy — with interim delivery leadership where executive credibility was required.
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AI Marketing Platform — Content Creation for Pharma

AI Marketing Platform — Content Creation for Pharma

A full-stack AI platform for pharma marketing content — image generation, video, audio, slide decks, and approval workflows — built for a leading pharmaceutical company.
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// writing

Latest writing

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April 29, 2026 · 7 min read
AI
Strategy

The UI was the moat

Salesforce's Headless 360 makes the API the product. The UI was the moat for most SaaS — what's left when agents take it off the table?
April 16, 2026 · 12 min read
AI
Leadership

GenAI in the Workplace: What Actually Works

Everyone adopted GenAI. Almost nobody is getting the returns they expected. The gap comes down to how organizations deploy it, measure it, and whether they have built the courage to let it change anything real.
April 4, 2026 · 13 min read
AI
Strategy

The AI Production Gap: Why Enterprises Stall Between Strategy and Systems

Most enterprises have an AI strategy. Very few have AI in production. The gap between the two isn't a technology problem — it's an engineering and trust problem that no amount of prompt tuning will close.
// signal

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