Vienna, AT
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I build things
I build things
I build things
that actuallywork.

|
15 years. Helpdesk to global Head of IT. Three startups. Then I co-founded Flex.Insight — an advisory practice for AI and technology transformation. Now I lead the Product, Data & AI unit at SQUER. The sticker on my laptop sets the bar: nice story, now show me the code.
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// stats
15yrs
in the trenches
30+sites
14 countries
ISO27001
across all sites
3xfounder
three ventures
100people
team at peak
// background

Built a company.
Got noticed.
Still building.

Flex.Insight was the proof: a two-person advisory practice betting that clients would rather pay for shipped outcomes than slide decks. They did. The writing found an audience, the work found clients — and SQUER found me.Today I lead SQUER's Product, Data & AI unit. Same operating principle, bigger canvas: stay close to the real problem, ship the thing, measure what changed.
READ THE FULL DOSSIER
// work

The evidence

ALL
AI-Powered Funding Advisory for Cemit

AI-Powered Funding Advisory for Cemit

An AI agent that helps Cemit's consultants find, evaluate, and combine Austrian funding programs — built with LangGraph, semantic search, and generative UI.
Read the story
Product, Data & AI at SQUER — Commercial & GTM Leadership

Product, Data & AI at SQUER — Commercial & GTM Leadership

Leading SQUER's Product, Data & AI unit: offer design, go-to-market, and commercial strategy — with interim delivery leadership where executive credibility was required.
Read the story
AI Marketing Platform — Content Creation for Pharma

AI Marketing Platform — Content Creation for Pharma

A full-stack AI platform for pharma marketing content — image generation, video, audio, slide decks, and approval workflows — built for a leading pharmaceutical company.
Read the story
// writing

Latest writing

ALL
April 29, 2026 · 7 min read
AI
Strategy

The UI was the moat

Salesforce's Headless 360 makes the API the product. The UI was the moat for most SaaS — what's left when agents take it off the table?
April 16, 2026 · 12 min read
AI
Leadership

GenAI in the Workplace: What Actually Works

Everyone adopted GenAI. Almost nobody is getting the returns they expected. The gap comes down to how organizations deploy it, measure it, and whether they have built the courage to let it change anything real.
April 4, 2026 · 13 min read
AI
Strategy

The AI Production Gap: Why Enterprises Stall Between Strategy and Systems

Most enterprises have an AI strategy. Very few have AI in production. The gap between the two isn't a technology problem — it's an engineering and trust problem that no amount of prompt tuning will close.
// signal

Want to build something
that matters?

Bring me a hard problem — AI strategy, product, or delivery. Fifteen minutes, no deck required.
LET'S TALK
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