Vienna
Reach out
I build thingsthat actuallywork.
Head of Product, Data & AI // SQUER15 years. Helpdesk to global Head of IT. Two startups built on the side. Then I co-founded Flex.Insight, an advisory practice for AI and technology transformation. Now I lead the Product, Data & AI unit at SQUER. The sticker on my laptop sets the bar: nice story, now show me the code.
// backgroundBuilt a company.
Built a company.
Got noticed. Still building.
Flex.Insight was the proof: a two-person advisory practice betting that clients would rather pay for shipped outcomes than slide decks. They did. The writing found an audience, the work found clients, and SQUER found me.Today I lead SQUER's Product, Data & AI unit. Same operating principle, bigger canvas: stay close to the real problem, ship the thing, measure what changed.
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// principles
What the demo doesn't show.
The opinions I fall back on when the demo works and production doesn't.SEE ALL PRINCIPLES
// work
The evidence
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AI-Powered Funding Advisory for Cemit
Product, Data & AI at SQUER: Commercial & GTM Leadership
AI Marketing Platform: Content Creation for Pharma
// writing
Latest writing
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July 22, 2026 · 5 min read
AI
Leadership
The rollout was the easy part
Agentic AI projects don't fail on the technology. I'm inside one at scale right now - hundreds of engineers - and every hard part has been organizational: which teams were ready, who got left behind, and whether anyone explained why.April 29, 2026 · 7 min read
AI
Strategy
The UI was the moat
Salesforce's Headless 360 makes the API the product. The UI was the moat for most SaaS: what's left when agents take it off the table?April 16, 2026 · 12 min read
AI
Leadership
GenAI in the Workplace: What Actually Works
Everyone adopted GenAI. Almost nobody is getting the returns they expected. The gap comes down to how organizations deploy it, measure it, and whether they have built the courage to let it change anything real.// signal